Brian and Chris (Matchnode co-founders) have a featured guest post on Inside Facebook that goes in-depth on 5 reasons why small businesses should master Facebook’s Power Editor.  Among them:

1.) Cutting Edge Speed
2.) More Precise Targeting
3.) Optimization
4.) Organization & Time Management
5.) Save Money

Click here to view the article and learn more about the 5 primary factors that will help improve your ROI and ad spending effectiveness for your small business.