This year the Super Bowl featured not one but two ads promoting website building platforms. I definitely can’t go more than a few days with hearing ads on talk radio with lines similar to, “Want to start a new business? Let us build you a website and list it for you on Google and Yahoo!”
While I can certainly laugh at the commercials and personally love using Square Space, I worry about the message these commercials send. That in order to start a business, the first thing you need is a website. The first thing you need in a business is an idea, structure and go to market strategy for a potential money making business (Franco Harris as a wedding planner isn’t something I’d invest in).
That is exactly why Matchnode always looks to focus on strategy first. Its impossible for us to execute a successful campaign until we are comfortable with a business’s marketing strategy. We have heard from a fair share of startups with websites ranging from clunky to extremely expensive. Trust us that the quality of an initial website doesn’t reflect the fundamentals of a company.