USING BEST PRACTICES FOR CONVERSION OPTIMIZATION

Traffic arriving to your site must convert for positive ROI:

A/B + Multivariate Testing

WHEN IN DOUBT, TEST

USING MULTIVARIATE TESTING TO YIELD BEST RESULTS

Do you feel that your whole website may need an overhaul, but you want to go about in a smart way? Multivariate testing is your answer.

  • Test several different page elements at the same time, creating hundreds of potential combinations.
  • Track how text, design, and various elements combine to affect conversions.
  • Learn how small changes you didn’t think would matter can make a huge difference.

WHICH VERSION?

A/B TESTING

Sometimes a website or landing page doesn’t get enough traffic to test multiple elements at the same time.  In this case it’s more appropriate to run simpler A/B tests swapping out text, images or sometimes very different landing page.  This allow a statistically significant winner to emerge and a new test to begin.