USING BEST PRACTICES FOR CONVERSION OPTIMIZATION

Traffic arriving to your site must convert for positive ROI:

Funnel Optimization

FUNNEL VISUALTIZATION/OPTIMZATION

DO YOU UNDERSTAND YOUR FUNNEL?

Every business has a different path to purchase and unique checkout flow.  That flow needs to be analyzed and optimized to sync with your traffic generation strategy.  Does your Facebook traffic funnel look different than your retargeting funnel?  What does mobile vs desktop look like?  Each funnel needs to be optimized to maximize revenue.