USING BEST PRACTICES FOR CONVERSION OPTIMIZATION

Traffic arriving to your site must convert for positive ROI:

Landing Pages

HOMEPAGES DON’T CONVERT

EVERY CAMPAIGN NEEDS A LANDING PAGE

Landing pages are specific points of entry to your site and are great for:

  • Testing and optimizing: let data guide you whether you’re refining your messaging, testing photos, or want to segment so specific audiences get specific messages,
  • The best landing pages prove themselves via conversion rate, improved growth, and ROI
  • Channel analysis: in certain instances, different channels perform better with channel-specific landing pages.
  • Tools: we love Unbounce for simple and effective landing pages, and also can build in WordPress depending on the project needs.