GOING BEYOND GOOGLE ANALYTICS
While Google Analytics is the gold standard for tracking and should be on every single website, it’s important to understand its limitations and go beyond.
- Google tracks total “Sessions” to a website meaning someone visiting on an iPad, Android Phone and PC are counting 3x.
- Software like MixPanel and KISS Metrics track the total amount of people visiting a site across all devices. This lets you examine much more detailed user behavior, cohort analysis and lifetime customer value.
- We also specialize in using Facebook Analytics to ensure that our ad operations align with the other analytics platforms. This allows us to align Ad, Page, Website and possibly App data.