USING BEST PRACTICES FOR CONVERSION OPTIMIZATION

Traffic arriving to your site must convert for positive ROI:

People-Based Analytics

ZOOMING IN

GOING BEYOND GOOGLE ANALYTICS

While Google Analytics is the gold standard for tracking and should be on every single website, it’s important to understand its limitations and go beyond.

  • Google tracks total “Sessions” to a website meaning someone visiting on an iPad, Android Phone and PC are counting 3x.
  • Software like MixPanel and KISS Metrics track the total amount of people visiting a site across all devices. ┬áThis lets you examine much more detailed user behavior, cohort analysis and lifetime┬ácustomer value.