STRATEGY COMES FIRST

Making your Digital Marketing Vision a Reality

  • We take the time to understand your business goals and align our digital strategy to help you execute.

Our Process

STARTING WITH STRATEGY

Matchnode always designs an overall Digital Strategy with clearly defined goals and benchmarks before we dive in to which tools we want to use for a campaign.  Tactics and digital platforms evolve as new tools come to market.  The strategy employed is far more constant.

BACKFILLING WITH TACTICS

Once the strategy and goals are set we start to identify the tactics and tools we need to make them a reality.  Traffic Generation and Conversion Optimization each have separate tools that need to be carefully integrated to properly analyze results.