ONE OF A KIND ADVERTISING
Facebook Ads have several huge advantages not seen on other platforms:
- Customers at Scale – There is no other ad platform quite like Facebook where you can so precisely target hundreds of thousands of people.
- The Ability to “Generate” Demand – Facebook offers the ability to intelligently target people that aren’t actively looking for a product and perhaps don’t even know it exists.
- Precise Targeting – Facebook offers a unique combination of user generated targeting (information on a profile, likes, comments, etc.), geographic data, and 3rd party demographic information from data providers that detail precise behaviors (like credit card purchases).