ADVERTISING ONLINE BY GOOGLE WITH PAID SEARCH
Google’s core ad platform allows you to generate traffic to your website, but many websites don’t truly optimize campaigns.
- Run campaigns on the search network via: banners on the display network, videos on YouTube, and remarketing.
- AdWords campaigns tend to fulfill demand. A mature platform can be highly competitive and changes frequently (see Adwords enhanced campaigns). Read this very helpful KISSmetrics post on How to Create a Profitable Adwords Campaign (From Scratch).