ENHANCING YOUR MOBILE ADVERTISING STRATEGY
UNDERSTAND YOUR CUSTOMER’S PATH TO PURCHASE TO USE MOBILE PROPERLY:
- Separate your mobile campaigns from desktop on facebook, Google, etc. so as to track mobile separately. Understand the”middle ground” of tablet usage.
- Mobile operates at the top of the funnel for many purchase types: they find out about you but come back later to buy on desktop (30% of traffic is now mobile but only 15% of e-commerce is mobile).
- Build a responsive site so your brand is consistent across devices.
- Ask for smaller commitments on mobile: facebook like, follow on twitter, maybe an email address.