Generating More Traffic
to Your Website

Not just More Traffic
The Right Traffic for your Business:

Retargeting

INTELLIGENT DISPLAY

RETARGETING MARKETING AND ADVERTISING

  • Retargeting (also called remarketing) shows ads to visitors who have previously visited your website in order to bring them back
  • It allows you to tailor messages to people who visited specific areas of your page. For example, you can offer a discount to those who abandoned the shopping cart.

ADVANCED AUDIENCES

MOVING BEYOND COOKIES

  • Remarketing used to be about placing a “cookie,” on a specific browser to track a user across the web.  The cookie could be very simple or advanced but had one huge limitation; it couldn’t follow people across multiple devices.
  • Tools like Facebook Audiences, Twitter lists and Google Customer Match allow you to target users in brand new ways.
  • You can remarket to people who have used your app, watched a video on Facebook, submitted an email or performed a specific action on a mobile website.