VIDEO IS SPREADING ACROSS AD PLATFORMS
Video marketing online is one of the most valuable advertising sources, yet it is highly overlooked.
- YouTube has been the longtime leader in online video reach
- Facebook Live, as seen to the right, has also become a major player in the video marketing space
- Facebook (with Instagram) offers increasingly compelling options
- Using Facebook Custom Audiences, Video can be incredible at building your “Top of the Funnel Audience”
- You can then re-target anyone who has seen 95% of your video with a Conversion Ads
- Video Analytics are continuously improving, offering tracking far beyond simple “View” metrics
Check out our online video analytics blog here.