Generating More Traffic
to Your Website

Not just More Traffic
The Right Traffic for your Business:

Video Marketing

VIDEO IS SPREADING ACROSS AD PLATFORMS

Video marketing online is one of the most valuable advertising sources, yet it is highly overlooked.

  • YouTube has been the longtime leader in online video reach
  • Facebook Live, as seen to the right, has also become a major player in the video marketing space
  • Facebook (with Instagramoffers increasingly compelling options
  • Using Facebook Custom Audiences, Video can be incredible at building your “Top of the Funnel Audience”
  • You can then re-target anyone who has seen 95% of your video with a Conversion Ads
  • Video Analytics are continuously improving, offering tracking far beyond simple “View” metrics

Check out our online video analytics blog here.

WITH NEW BALANCE CHICAGO, WE WROTE & PRODUCED A VIDEO EMPHASIZING IN-STORE BENEFITS TO BE PROMOTED ONLINE

Our client wanted to emphasize that they’re a national brand with a local Chicago neighborhood presence, and deliver a message to bring people in store.

  • we story boarded, wrote, got approvals, shot and edited the video
  • knowing what works on Facebook, YouTube, and Instagram, we baked each platforms nuances into specific edits
  • reached 230,000 targeted people for over 140,000 views at $.02 per video view

Used video to help a startup in the education space build up a two sided marketplace.

Video was used as part of a multi-channel campaign to target both students and universities.

  • this video was placed at the “top of the funnel” to introduce the brand to students and universities
  • video helped AuditionU reach a cash flow positive state
  • successfully connected 4,000+ students seeking scholarships to universities

RE-EDITED EXISTING CLIENT FOOTAGE TO PLACE VIDEO AT TOP OF FUNNEL, RE-TARGET THOSE WHO VIEWED VIDEO TO 75%

This video was edited to work on facebook to introduce an e-commerce company product to expecting and new parents.

  • this video was placed at the “top of funnel” (expecting parents likely not aware of our product)
  • those who watched 75%+ of the first video were shown a “call to action” ad
  • people who watched video, visited the site, but did not buy were shown testimonial videos and offered promo codes
  • by experimenting with the sequence of the video ads, we were able to get the e-commerce funnel converting at a profitable rate.

For Georgetown University Alumni Association, we shot and cut a video detailing their digital marketing public signals.

With available public data, we identified what GUAA does really well, as well as where they focus on more in the future.

  • this video walks through our initial process of how we evaluate a brand’s current marketing efforts
  • we featured this video on the Matchnode Facebook page, the blog, as well as YouTube
  • a video enabled us to immediately deliver value based just on what we could find availably publicly